Virginia’s competitiveness and perception as a pro-business state remain strong. However, competition in the global economy and domestic markets continues to increase. Competing states are more aggressive in their outreach efforts, with several recently unveiling multi-million dollar advertising campaigns to promote and lure business.
Virginia has a great story and it’s imperative that it be told to the global business audience. In January, VEDP launched a new digital ad campaign, expected to deliver more than 73 million impressions through June 2015.
To maximize our limited resources, VEDP focused on digital media outlets and purchased an integrated schedule of online, mobile, tablet and pay-per-click search placements. The campaign targets VEDP’s geographic markets in the U.S, U.K., Germany and China.
The ads, promoting Virginia’s prime business location advantages, appear in Forbes, The Wall Street Journal, The New York Times, Entrepreneur and Reuters, as well as two advertising networks — Bizo and Rocketfuel.
Search engine marketing remains a key component of our strategy. VEDP implemented pay-per-click ads on Google, Bing and Baidu. This is our first venture with Baidu, the leading search engine in China.
“VEDP’s advertising strategy continues to prove effective at generating leads and building awareness of the strengths that make the Commonwealth such a great place to work and live,” said Vince Barnett, VEDP vice president of communications & promotions. “The digital program provides unique targeting capabilities to reach key corporate decision makers, while making the most efficient use of limited advertising dollars.”
An example of a 15 second video pre-roll used as part of the campaign is below, and landing pages for the U.S., U.K., Germany and China can be found by clicking on the highlighted links.
To learn more about the opportunities for success that are waiting for you in Virginia, visit www.YesVirginia.org.
A view of the video pre-roll touting Virginia’s pro-business resources.